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Summary | Evaluation of YouTurn, a newly developed online program designed to support smoking cessation among adults, particularly through financial incentives and the involvement of friends and family members |
Project manager(s) | Severin Haug |
Duration | 02.2014-06.2015 |
Client / Funding partner(s) | Tabakpräventionsfonds (TPF), YouTurn GmbH |
Cooperating partner(s) | - |
YouTurn is a newly developed online program to support smoking cessation for adults, especially through financial incentives and the involvement of friends and family members. It can be used independently or in combination with other existing stop smoking methods or programs. A prerequisite for participation is that smokers invest money, which is paid out again together with a bonus if smoking cessaiton is successful; if it fails, they lose the money. Biochemical validations are carried out repeatedly to check the smoking status. The evaluation of the project from a social and health psychological perspective aims to answer the following questions: